Minnesota IT Services
Senior Designer and Communications Advisor
Serves as the digital and design lead for the State of Minnesotaʼs central IT agency. Responsible for creating an integrated family of marketing and communications materials spanning print, web and social media. Designs email templates, publications, executive presentations, website/intranet content, infographics, tradeshow displays, legislative reports, and more. Manages agencyʼs commercial printing workflow. Serves as agencyʼs lead photographer, covering events, executive portraits and special projects. Served as design lead for the implementation of the State of Minnesota brand across the executive branch, providing thought leadership to agencies, boards, councils and commissions.
W.D. Larson Companies / Allstate Peterbilt Group
Creative Services Manager
Responsible for the ideation and technical execution of sales and marketing materials to promote a family of 18 Peterbilt truck dealerships, as well as leasing and financial services companies under the same ownership. Managed a team of graphic designers, providing high quality creative concepts and overall vision for the Allstate Peterbilt Group brand. Responsible for web content management, collateral design, social media management, print buying, coordination of mass email/direct mail campaigns and interaction with outside agency partners. Developed corporate brand standards and maintained those standards across all marketing campaigns.
ColorForge
Freelance Graphic Designer
Owner and operator of a part-time freelance design service that provides fresh and engaging marketing materials to a diverse client base. Consult with customers to define audience, purpose, message content and appropriate media delivery format, translating core business objectives into creative solutions. Produces email marketing campaigns, logos, tradeshow displays, media kits, posters, ads, brochures, etc. Provides comprehensive commercial photography services, both product and portrait.
Home Magazine
(Community Newspaper Holdings, Inc)
Graphic Designer
Designed ads and layouts for Southern Minnesota’s widest-circulating shopper magazine. Performed design of weekly magazine as well as monthly Real Estate Guide and quarterly Mature Lifestyle Magazine. Quality of work contributed to several 1st place awards from the Minnesota Free Paper Association (MFPA).