BOBBY JOE’S BBQ SAUCE LABEL

Bobby Joe’s Pub had been a staple restaurant & pub in Lower North Mankato for over 30 years before it decided to start marketing it’s own proprietary brand of barbeque sauce. I was commissioned to design an iconic character of a “bobby” (an English cop) to be used not only on the labels, but in all of the restaurant’s marketing collateral. I designed labels for both the medium and hot varieties of their top secret recipe.

Client: Bobby Joe’s Pub

Project Type: Freelance